Right before the show, redesigned emblems were attached to the front hood and steering wheel of the Corvette. The problem with the proposed emblem was that it included the American flag which is illegal to use on a commerical product. However, four days before the Corvette was to go on display at the show, Chevrolet management decided that it should be redesigned. It had crossing staffs with the checkered flag on the right hand side, and the American flag on the left hand side. This emblem was destined to appear on the 1953 Corvette prototype which was introduced to the public for the first time at New York's Waldorf-Astoria hotel in January of 1953. This year the same emblem was used, but a silver plate was extended between the tops of the flags and the outline with “ANNIVERSARY 50” engraved in black (“50” was filled with a light gold color).The original Corvette logo (Figure 1) was designed by Robert Bartholomew, an interior designer at Chevrolet in 1953. The emblem was still placed in the same area, but the gas lid was moved to the side of the car.Ģ003 marked the 50th anniversary of the Corvette. This design was used on both front and rear through 2004, except for in 2003 and for 2004 Commemorative Edition Corvettes.C5s no longer featured the rear emblem on the gas lid. They were placed on top of a black circle outline. ![]() The poles were once again part of the flags and the flags were once again rippled. The red flag was once again red and once again featured the fleur-de-lis (with one line underneath) beside the bowtie. ![]() ![]() This design returned to a look reminiscent of emblems prior to the C4 body style, though to date the colors have never been returned to their original sides. 1997 saw the introduction of the C5 Corvette and, of course, a new emblem design.
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